Which pop culture franchise generated over $1 billion in 24 hours through its loyalty program members getting early access to a product launch in 2023?

In the world of pop culture, loyalty programs have evolved from simple punch cards to sophisticated digital ecosystems that reward fans and drive engagement. From exclusive merchandise access to early content releases, entertainment brands have revolutionized how they maintain relationships with their most dedicated followers. This trivia question explores how a major pop culture phenomenon used loyalty programs to create unprecedented fan engagement during a record-breaking product launch.

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• Taylor Swift's 'The Eras Tour' presale for Verified Fans
• Star Wars Galactic Starcruiser exclusive booking window for Disney Vacation Club members
• PlayStation Plus members' early access to PS5 Pro preorders
• Marvel Insider members' exclusive streaming window for 'Secret Invasion'

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