Which celebrity collaboration broke Adidas sales records by selling out 1 million pairs of shoes within 10 minutes of their first release?

Celebrity brand collaborations have transformed modern marketing, creating some of the most memorable product launches in retail history. These partnerships leverage star power to reach new audiences and create instant brand recognition. But not all celebrity collaborations are created equal - some have broken sales records while others became cultural phenomena. Test your knowledge of the most impactful celebrity brand partnerships that changed the retail landscape!

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Kanye West's Yeezy line
Rihanna's Fenty x Puma collection
Pharrell Williams' NMD Hu line
Beyoncé's Ivy Park collaboration