Which major bookstore chain revolutionized retail loyalty programs in the 1990s with their membership program that offered percentage discounts rather than points?

In the world of arts and literature, loyalty programs have become a significant strategy for bookstores and publishing houses to retain customers and encourage repeat purchases. These programs often include special benefits like exclusive author events, early access to new releases, and point systems that translate to discounts. This trivia question explores one of the most innovative loyalty programs in the literary retail space. Test your knowledge of how the book industry rewards its most dedicated readers!

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Barnes & Noble with their B&N Membership
Borders with their Borders Rewards Plus
Books-A-Million with their Millionaire's Club
Waterstones with their Waterstones Plus