Which renowned author pioneered 'transmedia storytelling' decades before it became a marketing strategy, creating detailed worlds across multiple books with consistent mythology and languages?

Brand storytelling has become essential in marketing, but its roots can be traced to literary traditions. Authors have long mastered the art of creating compelling narratives that resonate with audiences - skills that modern marketers study and emulate. This poll tests your knowledge of a famous literary brand storyteller whose techniques revolutionized how stories connect with audiences and influenced modern marketing narratives.

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J.R.R. Tolkien, who created Middle-earth with its own languages, mythology, and histories across multiple books
Jane Austen, who developed interconnected social worlds across her novels with recurring character types and settings
Ernest Hemingway, who established a minimalist narrative style that became a distinct brand identity across multiple works
Virginia Woolf, who pioneered stream-of-consciousness storytelling that created immersive psychological worlds