Which innovative product packaging strategy helped revitalize classic literature sales in the early 2000s, making these books fashionable accessories?

Book packaging and design have evolved dramatically over the decades, influencing reader perception and sales in the publishing industry. From minimalist covers to elaborate dust jackets, publishers invest significantly in visual merchandising to attract readers in an increasingly competitive market. This poll tests your knowledge about a revolutionary packaging trend that transformed how certain books were marketed and consumed in the early 21st century.

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Penguin's color-coded cloth-bound classics designed by Coralie Bickford-Smith
Random House's glow-in-the-dark covers for horror classics
HarperCollins' scented pages for romance novels
Simon & Schuster's digital code-embedded covers