Which sports brand pioneered the concept of micro-influencer teams by signing college athletes immediately after the NCAA's NIL (Name, Image, Likeness) policy change in 2021?

The sports industry has revolutionized influencer marketing by leveraging the massive social media followings of professional athletes. Beyond traditional endorsement deals, teams and brands are now creating sophisticated athlete-led marketing campaigns that drive engagement, build brand loyalty, and generate significant ROI. Test your knowledge about this cutting-edge sports marketing strategy that's transforming how products reach fans worldwide.

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Nike with their 'Next Generation' program
Adidas through their 'Three Stripe Ambassadors' initiative
Barstool Sports with their 'Barstool Athletes' program
Under Armour's 'Campus Legend' platform