Which sports apparel company revolutionized customer loyalty programs in 2018 by introducing dynamic pricing based on individual workout data from connected devices?

The sports retail industry has undergone massive transformation in how it uses customer data to drive loyalty. Major sporting goods retailers and athletic brands have pioneered innovative approaches to keep customers engaged and returning. This poll tests your knowledge of a groundbreaking loyalty program that changed how sports retailers understand and reward their most valuable customers.

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Nike with its NikePlus Unlocks program
Under Armour with its Connected Fitness rewards
Adidas with its Runtastic Achievement program
Puma with its Fit-First loyalty tiers