Which groundbreaking product marketing strategy helped the musical 'Hamilton' achieve unprecedented ticket sales before its Broadway opening?

The performing arts industry relies on innovative product marketing strategies to fill seats and create buzz around productions. From Broadway shows to local theater companies, marketing techniques have evolved dramatically in the digital age. This poll tests your knowledge of how performing arts organizations have used creative product marketing to transform shows into must-see events and build lasting brand recognition in a competitive entertainment landscape.

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Releasing the full soundtrack album before the Broadway premiere, allowing audiences to become familiar with the music in advance
Creating a reality TV competition show where winners would receive free tickets to the opening night performance
Offering a virtual reality preview experience where users could watch selected scenes through VR headsets
Implementing a subscription-based mobile app that provided exclusive behind-the-scenes content for monthly fees