Which mythological creature was added to Starbucks' packaging redesign in 2011, drawing from Norse folklore to symbolize transformation and enhance their brand storytelling?

Throughout history, mythological symbols have been powerful marketing tools. From ancient civilizations to modern corporations, these symbols carry deep cultural significance that brands leverage for recognition and emotional connection. This poll explores how a major global company incorporated folklore elements into their packaging redesign strategy, resulting in one of the most successful brand refreshes in retail history.

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The twin-tailed siren (Melusine)
Jörmungandr, the world serpent
The phoenix
Fenrir, the giant wolf