Which innovative advertising campaign did Merriam-Webster launch in the 1990s that revolutionized dictionary marketing with the tagline "The words you need today"?

The dictionary market might seem academic, but it features some of the most fascinating product advertising campaigns in publishing history. Major dictionary publishers have engaged in fierce marketing battles to position their products as authoritative language resources. This poll tests your knowledge of how language reference materials have been marketed and advertised to consumers over the years.

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The Dictionary Decision campaign, featuring celebrities explaining their vocabulary choices
The Collegiate Challenge, where college students competed in nationally televised spelling competitions
The Word of the Day program, distributing daily vocabulary across emerging digital platforms
The Etymology Explorer series, featuring historical word origins in print advertisements