Which revolutionary customer loyalty program, launched in 2007, is credited with saving an iconic bookstore chain and became a model for the publishing industry?

In the competitive world of bookstores and publishing, customer loyalty programs have become increasingly sophisticated to keep readers coming back. These programs often blend traditional retail tactics with literary appreciation in unique ways. How well do you know the innovative loyalty strategies that have helped independent bookstores and major chains survive the digital revolution? Test your knowledge of the intersection between literature retail and customer retention!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barnes & Noble's B&N Membership, offering 10% discounts and special edition access
Borders Rewards Plus, with its tiered reading challenges and exclusive author events
Waterstones Plus, with its points-per-page system and handwritten staff recommendations
Powell's Books Reader's Guild, featuring the innovative 'read and return' half-price buyback