Which architectural firm pioneered the concept of 'total branding' by creating its own typeface, publishing house, and distinctive red square logo that has become one of the most recognizable in the architecture industry?

Test your knowledge about how architectural firms have revolutionized their branding and marketing strategies in the digital age. Many architecture practices have transformed from traditional design studios into powerful branded entities with distinct market positions. This question explores one of the most influential architectural branding transformations of the 21st century.

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OMA (Office for Metropolitan Architecture)
Foster + Partners
BIG (Bjarke Ingels Group)
Zaha Hadid Architects