Which famous Japanese retailer revolutionized kimono sales in the 1990s by introducing a rental subscription model, making these traditional garments more accessible for special occasions?

Traditional garments often become powerful symbols of cultural identity and heritage. In Japan, one particular garment has transformed from daily wear to a specialized retail market with dedicated artisans, ceremonial significance, and global recognition. Test your knowledge about this iconic cultural product and its unique retail ecosystem that balances tradition with modern commerce.

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Uniqlo
Harenohi
Yamato Kimono
Mitsukoshi