Which global retail brand launched the highly successful 'Lantern Tales' campaign that connected traditional storytelling with modern shopping experiences during the Lunar New Year celebrations?

Cultural festivals provide unique opportunities for brands to connect with consumers through meaningful traditions. These celebrations, deeply rooted in heritage, have become powerful retail marketing moments around the world. Test your knowledge about how global brands have successfully integrated their marketing strategies with major cultural festivals, creating memorable customer experiences while respecting traditional practices.

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Alibaba Group with their immersive augmented reality lantern-making experience that combined family tradition with digital shopping
Amazon with their limited edition collection of digital lanterns that revealed special discounts when virtually 'lit' on their app
Walmart with their in-store lantern workshops where customers could create traditional lanterns while accessing exclusive festival offers
Target with their social media campaign allowing customers to share family lantern stories for chances to win cultural festival packages