Which pharmaceutical company launched the first FDA-approved direct-to-consumer (DTC) television advertisement for a prescription drug in 1997, fundamentally changing pharmaceutical marketing?

The pharmaceutical industry has transformed how medical products are marketed to healthcare providers and patients over the decades. From traditional medical journal advertisements to direct-to-consumer campaigns, marketing strategies have evolved significantly. This poll tests your knowledge about a groundbreaking shift in pharmaceutical marketing that changed the industry landscape and influenced how prescription medications are promoted in the United States.

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Pfizer with Lipitor (atorvastatin)
Schering-Plough with Claritin (loratadine)
Eli Lilly with Prozac (fluoxetine)
Johnson & Johnson with Risperdal (risperidone)