Which 1999 film pioneered viral marketing in the movie industry by creating a fake documentary premise and building websites about missing students that audiences believed were real?

The film industry is known not just for its storytelling on screen, but also for revolutionary marketing campaigns that change how movies are promoted. This trivia question explores one of the most influential viral marketing campaigns in cinema history that changed how studios approach film promotion and audience engagement. Test your knowledge of this groundbreaking moment in film marketing that blurred the lines between fiction and reality.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix