Which celebrity partnership is credited with saving Puma from near-bankruptcy in the late 2010s by driving a 40% increase in sales and catapulting the brand back into cultural relevance?

Celebrity endorsements have transformed product marketing in the pop culture landscape, creating iconic pairings that sometimes outlast the celebrity's original claim to fame. Some partnerships have been so successful they've revitalized struggling brands or created cultural phenomena. Test your knowledge about one of the most influential celebrity endorsement deals that changed the trajectory of a major brand!

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Rihanna's Fenty x Puma collaboration
The Weeknd's Puma XO collection
Selena Gomez's Puma athleisure line
BTS's Puma Turin collection