Which pioneering government program first used behavioral economics insights to dramatically increase citizen participation rates through a simple change in messaging?

The digital transformation of government services has dramatically changed how citizens interact with public institutions. This shift mirrors retail customer engagement strategies but with unique challenges and constraints specific to the public sector. Test your knowledge about how governments are adapting retail-inspired consumer behavior insights to improve citizen engagement and service delivery in the digital age.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

UK's Behavioral Insights Team's tax collection initiative (2010)
US Social Security Administration's online registration campaign (2012)
Australia's MyGov digital services platform launch (2013)
Estonia's e-Residency program enrollment strategy (2014)