Which innovative digital marketing strategy did NASA use to build public engagement before the James Webb Space Telescope launch?

The James Webb Space Telescope (JWST) represented one of NASA's most significant product launches in decades. Beyond being a revolutionary scientific instrument, it required careful product marketing to secure continued funding, build public interest, and communicate its value. This poll explores how NASA approached the marketing strategy for this $10 billion flagship mission, turning complex astrophysics into an engaging story for both policymakers and the general public.

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An interactive 'Where's Webb?' tracker that showed the telescope's journey and deployment status in real-time
A subscription-based premium content service offering early access to Webb images
A lottery system where winners could name newly discovered celestial objects
A paid mobile app that simulated operating the telescope's instruments