Which struggling coffee company was revitalized in the 1970s by using a mythological creature in its logo, drawing inspiration from maritime folklore?

Throughout history, mythology and folklore have served as powerful tools for brands looking to connect with consumers on a deeper level. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, companies have leveraged these ancient narratives to build memorable brand identities. This trivia question explores a famous example of mythology-based product marketing that transformed a struggling company into a global phenomenon.

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Starbucks, featuring a twin-tailed siren from Greek mythology
Peet's Coffee, using the Norse god Odin's ravens Huginn and Muninn
Dunkin', incorporating the Phoenix rising from ashes (later simplified)
Costa Coffee, utilizing Poseidon's trident as their original emblem