Which revolutionary retail strategy did Nike announce in 2017 that dramatically shifted their business model and has since been widely copied by other sports brands?

Nike revolutionized sports retail in 2017 with a bold strategy that changed how athletic brands connect with consumers. This shift represented one of the most significant retail innovations in the sports industry, emphasizing direct-to-consumer sales and reducing dependency on traditional retail channels. Test your knowledge about this game-changing retail strategy that other sports brands have since attempted to replicate.

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Consumer Direct Offense - focusing on direct-to-consumer sales and reducing wholesale partners from 30,000 to about 40
Total Sport Integration - creating hybrid physical/digital stores where customers design custom products through augmented reality
Athletic Marketplace Revolution - transforming Nike stores into commission-based platforms for independent athletic wear designers
Performance Community Hubs - converting retail locations into membership-only training facilities with exclusive product access