Which innovative retail strategy did Supreme popularize that has since been adopted by many pop culture brands, creating artificial scarcity and massive consumer demand?

The world of retail has been dramatically transformed by pop culture phenomena. From exclusive merchandise drops that cause overnight camping at stores to entire retail experiences built around entertainment franchises, pop culture has reshaped how products are developed, marketed, and sold. Test your knowledge about one of the most influential retail strategies that bridged pop culture and commerce!

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The drop model (releasing limited products at specific times with little advance notice)
Subscription box services with pop culture collectibles
Virtual reality shopping experiences
Celebrity in-store appearances as primary sales drivers