Which groundbreaking retail innovation did Nike first introduce in 2018 that revolutionized personalized athletic footwear shopping?

The athletic footwear industry has transformed dramatically over the decades, with innovations in retail strategy reshaping how consumers discover and purchase sports shoes. From brick-and-mortar specialty stores to direct-to-consumer models and AI-powered fit technology, brands have continually evolved their approach to connect with athletes and casual wearers alike. Test your knowledge about a pivotal moment in athletic footwear retail history that changed the industry forever!

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Nike Fit - 3D foot scanning technology that uses computer vision to find perfect shoe size
Nike By You - The first major customization platform allowing customers to design their own shoes
Nike SNKRS app - The first dedicated mobile app for limited edition athletic shoe releases
Nike House of Innovation - Cashierless store concept with mobile checkout technology