Which celebrity pioneered the 'direct-to-consumer' model for their beauty brand, bypassing traditional retail channels and using social media as the primary launch platform?

Test your knowledge about famous celebrity product launches that transformed their personal brands into retail empires! Many celebrities have ventured beyond their original fame to create billion-dollar product lines, but which ones truly innovated in their launch strategies? This question focuses on a groundbreaking product launch technique that changed how celebrities enter the retail market.

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Kylie Jenner with Kylie Cosmetics in 2015, using Instagram to drive $420M in sales in the first 18 months without traditional retail distribution
Jessica Alba with The Honest Company in 2012, focusing exclusively on subscription-based e-commerce for baby products
Rihanna with Fenty Beauty in 2017, launching exclusively through Sephora's online platform before expanding to physical retail
Gwyneth Paltrow with Goop in 2008, using her newsletter subscribers as the exclusive customer base for her first product line