Which candy experienced a 65% sales increase after being featured prominently in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in movies has become a sophisticated marketing strategy that can significantly boost brand recognition and sales. Some product placements have become so iconic that they're inseparable from the films themselves, creating cultural touchpoints that last for generations. This trivia tests your knowledge of one of the most famous product placement success stories in cinema history that transformed a candy's market position.

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