Which global retail initiative launched in 2013 was the first to establish a certification system for authentic cultural craft products and has since connected over 5,000 traditional artisans to international markets?

Artisanal crafts and traditional products have seen a remarkable resurgence in modern retail. As consumers increasingly seek authentic connections to cultural heritage, many brands have successfully incorporated traditional craftsmanship into their product lines. This poll tests your knowledge about a groundbreaking retail initiative that transformed how traditional crafts are marketed and sold globally.

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