Which film featured a product placement deal that reportedly increased the featured candy's sales by over 65% and is considered one of the most successful brand integrations in cinema history?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions. From subtle brand appearances to integrated storytelling partnerships, these placements can significantly boost brand recognition and sales. This trivia question explores one of the most financially successful product placement deals in film history that changed how brands and studios collaborate.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
James Bond films with Aston Martin cars
The Wizard (1989) with Nintendo products