Which celebrity endorsement deal is widely considered the most lucrative long-term retail partnership, reportedly worth over $1 billion in total value?

Celebrity endorsements have become a cornerstone of retail marketing strategies, with brands paying enormous sums to secure famous faces for their campaigns. These partnerships can transform product perception overnight and drive significant sales increases. This trivia question explores one of the most lucrative celebrity endorsement deals in retail history - can you identify which partnership broke records?

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Michael Jordan with Nike (Air Jordan)
Kylie Jenner with Adidas
George Clooney with Nespresso
Beyoncé with Pepsi