Which pharmaceutical company launched the first FDA-compliant social media campaign for a prescription medication in 2010, setting a precedent for regulated medical marketing online?

Social media has revolutionized how medical products and services are marketed to both healthcare professionals and patients. From awareness campaigns for rare diseases to promoting innovative medical devices, social media marketing has become a cornerstone of modern healthcare communication strategy. This trivia question explores a groundbreaking moment when social media transformed medical product marketing.

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Pfizer with their 'Think Science Now' campaign for Lipitor
Boehringer Ingelheim with their COPD campaign featuring a Facebook page and YouTube channel
Johnson & Johnson with their 'Campaign for Nursing's Future' integrated social media initiative
Novartis with their patient-focused Instagram campaign for Gilenya