Which retail analytics metric was specifically developed to measure the effectiveness of architectural 'decompression zones' in store entrances?

In the intersection of architecture and retail, spatial design significantly influences consumer behavior. Modern architectural firms increasingly use advanced retail analytics to make data-driven decisions about store layouts, traffic flow, and engagement zones. This poll tests your knowledge about how architectural elements in retail spaces are measured and analyzed for maximum impact.

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Transition Engagement Ratio (TER)
Customer Dwell Time Analysis (CDTA)
Visual Merchandising Impact Score (VMIS)
Spatial Heat Mapping Index (SHMI)