Which traditional cultural figure became a hugely successful brand mascot in Japan, helping a small confectionery company grow into a global snack empire?

Traditional cultural symbols and mascots have been powerful tools for brands looking to connect with consumers through shared heritage. From ancient folklore characters to modern cultural icons, these mascots often become synonymous with the brands they represent, creating lasting emotional connections across generations. Test your knowledge about how traditional cultural symbols have been transformed into beloved brand ambassadors!

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Maneki-neko (The beckoning cat)
Kintaro (The golden boy)
Tanuki (Japanese raccoon dog)
Daruma doll