Which mythological symbol was adopted by a major coffee retailer in their corporate logo, leading to one of the most recognizable retail brand identities worldwide?

Mythology and folklore have long influenced retail strategies and branding. From ancient symbols appearing in corporate logos to mythological narratives shaping customer experiences, the retail world draws significant inspiration from these timeless stories. Test your knowledge about how mythology and folklore intersect with modern retail practices and supply chain concepts in this challenging trivia question.

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• The Siren/Mermaid (Starbucks)
• The Phoenix (Costa Coffee)
• The Minotaur (Caribou Coffee)
• The Centaur (Peet's Coffee)

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