Which sporting goods retailer first introduced the 'virtual reality try-on' technology that allows customers to test how equipment performs in simulated game conditions before purchasing?

The sporting goods retail landscape has transformed dramatically in recent years as brands seek to create more immersive and personalized shopping experiences. From high-tech fitting rooms to interactive product demonstrations, sports retailers are pioneering innovative ways to engage customers and enhance the buying journey. Test your knowledge about one of the most significant retail innovations that changed how athletes shop for performance gear!

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Nike with their 'Nike Pro Performance Centers' in 2017
Under Armour with their 'UA Connected Fitting Rooms' in 2016
Adidas with their 'Adidas Virtual Arena' in 2018
Dick's Sporting Goods with their 'House of Sport' concept in 2015