Which celebrity's makeup brand achieved the fastest record-breaking sales in cosmetics retail history, reaching $100 million in revenue within its first 40 days?

Many celebrities have ventured beyond their fame into retail product development, creating innovative brands that disrupted traditional markets. Some have transformed entire industries with their business acumen and creative vision. Test your knowledge about these famous entrepreneurs and their game-changing product innovations that redefined retail categories and created new market segments.

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• Rihanna with Fenty Beauty
• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories
• Selena Gomez with Rare Beauty

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