Which Broadway theater organization first introduced the 'Theater Passport' subscription model in 2005 that revolutionized customer loyalty in performing arts?

The theater industry has evolved significantly in how it maintains customer loyalty and encourages repeat attendance. Broadway theaters and production companies have implemented various strategies to keep audience members coming back for more shows. This poll tests your knowledge about one of the most innovative loyalty programs that revolutionized how theaters build relationships with their patrons. How well do you know the business side of the performing arts?

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Shubert Organization
Nederlander Organization
Lincoln Center Theater
Roundabout Theatre Company