Which major entertainment company pioneered the first successful VR retail experience that allowed fans to shop for merchandise inside recreated movie sets?

Virtual Reality is transforming how we interact with pop culture products and merchandise. Major entertainment franchises, music artists, and film studios are investing heavily in VR shopping experiences that blur the line between entertainment and retail. This trend is reshaping how fans connect with their favorite pop culture properties through immersive shopping journeys.

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• Disney with their 'Star Wars: Galaxy's Edge VR Market' in 2019
• Warner Bros. with their 'Wizarding World VR Shop' in 2018
• Universal Studios with their 'Jurassic World VR Store' in 2020
• Netflix with their 'Stranger Things VR Mall' in 2021

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