Which celebrity entrepreneur pioneered the use of AR try-on technology in their beauty e-commerce platform, allowing customers to virtually test products before purchasing?

Many celebrities have ventured beyond entertainment into the retail and e-commerce space, leveraging their personal brands to create successful business empires. Some have pioneered innovative approaches to retail analytics, experiential marketing, and augmented reality shopping experiences. Test your knowledge about these famous entrepreneurs who have made significant impacts on retail consumer trends!

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty