What was the primary reason behind Target's catastrophic failure in the Canadian market in 2013-2015, leading to a $2 billion loss and complete withdrawal?

International expansion can be a treacherous journey for even the most successful retailers. When retail giants stumble, they often provide valuable business lessons. Target Corporation's ambitious but ultimately disastrous expansion into Canada represents one of the most significant retail failures in recent history, with billions lost in just two years before a complete market withdrawal. Test your knowledge about this notable business case study that continues to influence international retail strategy.

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