Which celebrity pioneered the 'direct-to-consumer' retail model in 2015 that allowed fans to purchase products directly through a mobile app, revolutionizing celebrity merchandising?

Celebrity-backed brands have revolutionized retail marketing strategies, creating powerful connections between fans and products. From cosmetics to clothing lines, famous personalities have leveraged their influence to build retail empires worth billions. This poll tests your knowledge about a groundbreaking retail strategy that changed how celebrities monetize their personal brand.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop