Which groundbreaking advertising campaign involved releasing 10,000 free copies to influential readers and is credited with turning 'The Da Vinci Code' into a global publishing phenomenon?

The world of publishing has seen some of the most innovative and memorable advertising campaigns in history. These campaigns not only propelled books to bestseller status but also transformed authors into household names and created cultural phenomena. Test your knowledge of the advertising strategies that changed the literary landscape and revolutionized how books are marketed to the public.

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• The 'Before It Was Famous' campaign by Random House
• Doubleday's 'Special Advance Reader Copy' (SARC) campaign
• The 'Decode the Mystery' interactive online campaign
• HarperCollins' 'Literary Influencer Program'

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