Which athlete holds the Guinness World Record for the most lucrative lifetime endorsement deal with a single brand?

The Guinness World Records has documented numerous marketing milestones throughout history. From the most expensive endorsement deals to record-breaking product launches that captured global attention, these marketing achievements have set benchmarks in the industry. Test your knowledge about famous product endorsements that made it into the record books and changed how brands connect with consumers on a massive scale.

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Michael Jordan with Nike ($1.3 billion lifetime deal signed in 1984)
LeBron James with Nike ($1 billion lifetime deal signed in 2015)
Cristiano Ronaldo with Nike ($1.5 billion lifetime deal signed in 2016)
Serena Williams with Puma ($890 million lifetime deal signed in 2003)