Which gaming retailer first pioneered the 'interactive play zones' retail design concept, allowing customers to test games before purchasing?

The gaming retail landscape has transformed dramatically over the past decade. Physical stores have evolved to create immersive brand experiences while e-commerce has revolutionized how gamers discover and purchase their favorite titles. This trivia question explores a significant retail design innovation that changed how gaming products are showcased and experienced by consumers in physical retail environments.

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GameStop with their 'PowerPlay Stations' concept (2006)
Electronics Boutique with their 'Game Theater' layouts (2001)
Nintendo World Store in NYC with their 'Interactive Gaming Pods' (2005)
Best Buy with their 'Gaming Experience Centers' (2008)