Which candy experienced a 65% sales increase after its famous placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in films and TV shows has become an art form of brand storytelling, sometimes creating iconic moments that transcend the entertainment and become part of cultural history. These strategic placements can transform ordinary products into cultural icons and significantly boost sales. Test your knowledge about one of the most famous product placement success stories in entertainment history!

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