Which innovative product packaging invention, patented in 1963, dramatically reduced material costs by 90% while creating a distinctive 'pop' sound that became part of its brand identity?

Product packaging innovations have dramatically transformed how we consume, store, and transport goods throughout history. Some packaging breakthroughs have been so revolutionary that they fundamentally altered entire industries and consumer behaviors. This trivia question focuses on a packaging invention that revolutionized the beverage industry and remains influential to this day. Can you identify the groundbreaking packaging innovation from its historical context and impact?

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The pull-tab aluminum can (invented by Ermal Fraze)
The Tetra Pak aseptic carton (by Ruben Rausing)
The PET plastic bottle (by Nathaniel Wyeth)
The aerosol spray can with valve (by Erik Rotheim)