Which ticketing innovation, introduced in 2002, first allowed performing arts venues to implement dynamic pricing strategies similar to airlines?

The performing arts industry has undergone significant technological transformations over the decades. From traditional paper tickets to mobile apps, from manual curtain pulls to computerized systems, product innovation has changed how theaters operate and engage with audiences. This poll tests your knowledge about a breakthrough retail innovation that revolutionized the performing arts ticketing landscape in the early 2000s.

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• STAR (Strategic Ticketing and Revenue) System by Ticketmaster
• Tessitura Network's unified CRM and ticketing platform
• LiveNation's PriceWave Algorithm
• Broadway League's TheaterPass digital wallet

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