Which pharmaceutical/medical device company pioneered the first FDA-approved direct-to-consumer television advertisement for a prescription medical device in 1997?

The healthcare product landscape has evolved dramatically over the decades, with innovative marketing approaches shaping how medical devices reach healthcare providers and patients. Historical brand decisions by major medical device companies have influenced modern healthcare delivery and practice. Test your knowledge about a significant milestone in medical product advertising history that changed how medical devices are marketed to professionals.

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Johnson & Johnson for their glucose monitoring system
Medtronic for their pacemaker technology
Baxter International for their dialysis equipment
Boston Scientific for their cardiac stents