Which retail giant pioneered the modern customer loyalty program by introducing the first nationwide electronic frequent-shopper rewards system in 1987?

Customer retention programs have become a cornerstone of modern retail strategy. These programs not only encourage repeat business but also provide valuable data on consumer behavior. While many major retailers now offer sophisticated loyalty programs, one company revolutionized this approach decades ago, creating what would become one of the most successful customer retention strategies in retail history. Test your knowledge about the origins of modern retail loyalty programs!

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American Airlines (AAdvantage)
Walmart (Walmart Rewards)
Safeway Club
Loblaw's (PC Optimum)