Which brand experienced a 65% sales increase after its featured placement in the 2000 film 'Cast Away' starring Tom Hanks, despite having no formal advertising agreement with the studio?

Product placement has become a sophisticated art form in film and television, seamlessly integrating brands into storylines while generating millions in revenue. From Tom Cruise sporting Ray-Ban in 'Risky Business' to characters conspicuously using specific technology brands, these subtle (and sometimes not-so-subtle) advertising strategies have changed how we experience entertainment. Test your knowledge about one of the most successful product placement campaigns in film history!

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FedEx
Wilson Sporting Goods
Coca-Cola
Dr. Pepper