Which major retailer established the first innovation lab inside an active store, allowing customers to interact with and provide feedback on new technologies while shopping?

Retail innovation labs have become crucial testing grounds for companies looking to stay ahead in the competitive retail landscape. These specialized centers allow retailers to experiment with new technologies and concepts before wide-scale implementation. Test your knowledge about these cutting-edge facilities that are reshaping the future of shopping experiences and driving business transformation.

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Walmart's Intelligent Retail Lab (IRL)
Target's Open House in San Francisco
Lowe's Innovation Labs with the holoroom
Sephora's Innovation Lab with Beauty TIP Workshop