Which major retailer launched the 'Artisan Collection' in 2013, revolutionizing how traditional handicrafts from developing countries were marketed in mainstream retail?

Cultural traditions have found new life in contemporary retail spaces, with many brands incorporating heritage crafts into their product lines and store experiences. This trend represents both a celebration of cultural identity and a response to consumer desire for authenticity and connection. How well do you know the intersection of traditional craftsmanship and modern retail? Test your knowledge about a groundbreaking retail initiative that changed how cultural traditions are marketed globally.

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• Anthropologie
• West Elm through their 'West Elm LOCAL' program
• IKEA through their 'HEMGJORD' collection
• Target through their partnership with 'Nest'

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